Following a successful deep dive into their existing patient assistance program, a global pharmaceutical sought our help to improve operational efficiency and financial sustainability, and implement an improved consumer-centric design for their project.
During my seven-month stint as a marketing technology and research intern for the management consulting firm, I accomplished the following tasks:
Conducted digital consumer intelligence to draw up the complete patient journey and determine any issues with access
Assisted in process mapping to identify gaps, pain points, and bottlenecks in the program’s existing structure
Helped in financial modeling to identify opportunities for expansion
Pitched findings to C-suite executives and co-facilitated a workshop for senior management to ideate ways forward
Outside of my responsibilities for this project, I also:
Monitored the performance of the website of a national shopping mall chain to optimize customer experience
Generated bi-weekly reports consisting of consumer sentiments, search trends, and top conversations in the retail industry
Received training in the use of digital tools such as Semrush, Digimind, and Microsoft Power BI
Spearheaded the company’s first interns bonding session